Let's let entrepreneurs piggyback on one of the largest sources of local/regional awareness that's already in place across our country... the plain-old green exit signs at every highway exit. Here in North Carolina you drive past about 150 startups as you go from RDU International Airport to Chapel Hill, Raleigh or Durham (10 miles). Along your drive you are notified about every Shell Gas station and every Cracker Barrel restaurant but you see nothing about the area's booming high tech startups. My idea is simple, create a new standard highway Innovation Sign that features the logos of high tech startups within 5 miles of each highway exit. This will shine a light on our nation's best and brightest and is a simple and highly visible way to bring awareness to the work that is being done to create new jobs across our country.
Idea No. 172