Advertise, use community colleges and local SBA to locate small (micro) businesses that are currently in operation ( businesses must meet basic criteria i.e. environmentally sound, equal opportunity employer etc.) and ask simple pointed questions like.. what one thing will help your business get to the next level of operation? Pool that data by region and analyze looking for patterns. Invest in new ideas and start ups- make small loans available to entrepreneurs with track records of success (not just credit reports) small loans from 2,500-10,000. Create a flexible program that can be modified as it progresses, plan for and learn from failure.